The greatest deliverable of your business is impact, not profit — even though impact, unlike profit, can't be measured.
Irina Rokosz
The most important things in life can’t be measured: happiness, joy, love, peace, freedom, purpose, self-actualization, reason, intellect, quality, friendship, belonging, well-being, confidence, loyalty, wisdom, beauty, truth, honesty, integrity, belief, kindness, trust, empathy, authenticity, determination, motivation, impact, and many more. They can only be felt, which also makes them quite subjective. Don’t they matter then?
Despite subjectivity, we all have a common understanding of them. We know when a person is happy or sad, confident or not, loyal or unreliable. And we also know when something is good or bad.
Remember when you first created your product? You wanted it to be good. You wanted it to make a positive change in the world. Wanting a profit only came in afterwards.
Now, I'm not saying profit is bad, or that you should sell your product for free. It's great to be paid for what you make. But that shouldn't come at the expense of other, more important things — especially if they happen to be unmeasurable.
Do you know what the total impact of your business is? Who and what do you impact, how, and how much? Is it a positive impact or not? If not, how can you change that? These are some good questions to start with.